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Ever found yourself wondering how to prove your worth to brands and negotiate a deal that truly reflects your value?
Let's simplify the game.
Many creators fall into the trap of fixating on follower count or engagement rates, thinking these metrics are the golden ticket to brand appreciation.
The outcome?
Often a letdown—lowball offers, rejections, or the dreaded radio silence from dream collaboration brands. 😔
Why?
Because brands seek more than just numbers. They crave insight into how you can contribute to their goals—be it boosting awareness, driving sales, or fostering loyalty.
They want to see your content align with their vision, values, and voice. 🌐✨
That’s why I developed the VALUE framework—a straightforward, potent tool to ace brand negotiations:
Vision: Showcase how your content supports the brand's vision and mission. 🌈
Audience: Demonstrate how your audience aligns with the brand's target market and customer persona. 🤝
Leverage: Illustrate how you can use your platforms, skills, and network to amplify the brand's message. 🚀
Uniqueness: Highlight your ability to offer something unique and creative, setting you apart. 🌟
Evidence: Provide proof of impact—testimonials, case studies, or analytics. 📈
Why does it work?
It helps you articulate your value clearly, showcasing strengths and benefits rather than just features. It aligns your goals with the brand's. 🤝
To apply the VALUE framework, do some prep before pitching or negotiating.
Understand the brand's vision, audience, goals, and challenges. Analyze your own audience, platforms, skills, and network. Brainstorm content ideas that meet the brand's needs. Gather evidence of your past work. 🧠💪
Applying the VALUE framework builds trust, facilitates win-win deals, and grows your income and influence as a travel content creator. 💼✈️
Need a guiding hand?
Introducing the Pitch Power Hour—an exclusive 1-on-1 Voxer coaching session for just $55. Let's craft your pitch, review your proposal, and nail your negotiation.
Limited slots are available, so don't miss this chance! 🎤📆
Click here to book your Pitch Power Hour today! I’m excited to hear from you and help you land that dream collaboration! 🙌
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👉 Starlight Williams of National Geographic recently tweeted: “Changing beats! Seeking conversation starters. Timely culture, history, health/wellness, and trend explainers/stories. Lover of all mythology, supernatural, strange history, fitness trend stories. Can intersect with travel.” Pay: about $1 per word. If interested, email your pitches to Starlight at starlight.williams@natgeo.com
👉 Travel & Leisure needs a writer who lives in Hawaii for a story and a writer who lives in Louisville, KY for another story. Please email her at Alisha.Prakash@dotdashmdp.com if this is you!
👉 The Points Guy is hiring. They're looking for a points and miles writer and a copy editor. Both jobs have the option to be remote and are salaried.
👉 The Spain Tourism Board is thrilled to launch an invitation to journalists and media professionals for a captivating press trip along the renowned St. James Way. For inquiries and registration, please contact natalia.sarmientogarcia@tourspain.es
👉 On behalf of Visit Algarve, we are arranging a press trip to experience the best of the picturesque Algarve Region with a trip* to the Portugal MotoGP™ to see the thrilling MotoGP world motorbike championship for the sixth time in its history! As a guest of Visit Algarve, flights, accommodation, meals, and activities are all included. Please email Vicky at Vicky.Goodall@p1communications.com if you would like to join us, and what you can offer publicity-wise?
👉 Olipop is looking to hire a dynamic duo to be their ambassadors. You'll get $5k per person, a per diem, and all travel expenses covered.
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👉 Trying to decide between Barcelona and Lisbon for your next city break? Read this honest comparison guide to help you choose.
👉 Journey Woman is seeking nominations for select categories in their annual awards celebrating women in travel over 50.
👉 Marriott is giving away Taylor Swift tickets and travel expenses to see her perform in 3 different countries.
👉 Upgraded points are giving away a trip to Disney for 4 people.
👉 SafetyWing – a travel and medical incident insurance built specifically for digital nomads – is looking to onboard affiliates into their program.
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Until next week,
Happy pitching!
Daniella
PS. When you’re ready, here are a few ways I can help you:
🆓 Access my best freebies in the exclusive Travel Lounge or take the quiz to learn what type of travel content creator you should be and get 3 free monetization ideas.
Work with me 1-1 to make your travel dreams come true!
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