Pitching without this is like travelling without a map
Issue #132
This issue is brought to you by JoinSecret.
Hey creator!
Ever felt weirdly stuck on a pitch, not because you don’t know what to say, but because you’re not sure who you’re even talking to?
It’s like prepping for a date without knowing if they like coffee, cocktails… or chaos.
Here’s the thing no one tells new (or even seasoned) creators:
Most pitches flop not because of bad writing…
They flop because there’s no strategy behind who you’re pitching, or why.
We scroll. We skim. We make assumptions.
We pick brands that look good, not necessarily ones that are actually aligned with our content, audience, or vibe.
And then we wonder why we keep hearing… nothing.
If you’ve ever found yourself thinking:
“Do they even do partnerships?”
“What are their goals?”
“Am I just guessing here…?”
You're not alone.
You’re also not powerless.
That’s why I created Brand Magnet™—a tool that helps you skip the scroll and actually get strategic before you pitch.
Not in a “build a massive spreadsheet” way.In a “let’s make this make sense” kind of way.
Because when you know what a brand values, what gaps they’re trying to fill, and where your content fits?
That’s when you pitch from your power, not your panic.
If you're ready to do less guessing and more resonating:
👉 Check out Brand Magnet™
No more crickets. Just clarity.
📧 Engage With Me
Hit reply and drop one emoji that captures how you’re feeling right now, no explanation, no context.
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👉 Walks of Italy is looking for a content creator to temporarily join their team this summer (~10 hours per week) and help bring their Italy tours to life on social media!Being Italy-based is not required but is a plus. Send a short email to mary.kresge@hornblower.com with: Examples of your IG work (or media kit) and why you're a good fit for this role.
👉 Off Assignment is currently accepting submissions to our "Goodbye to That Place," "Letter to a Stranger," "No Equivalent," "Under the Influence," "What I Didn't Say," and "Witching Hour" columns.
👉 Business Insider is looking for travel, food, and general lifestyle pitches and would love to work together. Please pitch me via this form, which has some info about the topics we cover, as well as our rates.
👉 Calling all #AvGeeks! Do you track tail numbers for fun? Can you ID an aircraft on takeoff by sound alone? Travel + Leisure wants your take on all things air travel. If you have insider knowledge, strong opinions, or just a deep love of aviation, pitch us your story ideas. Email nina.ruggiero@dotdashmdp.com.
👉 LOST iN is searching for a new Editorial Director to lead the development, content creation, and print production of our one-of-a-kind LOST iN City Guides.
👉 Lonely Planet is looking for a creative and detail-oriented Associate Digital Content Editor to join their editorial team. This role focuses on shaping daily and weekly travel coverage, including destination stories and cultural trends.
👉 We are looking for submissions for JETSETTER Magazine's Revival section, which examines a specific destination that is enjoying a renaissance. The story should identify why the destination fell from favour (or never enjoyed it until now) and then explain why it's a must-visit locale now, including the people and places that are helping with its revival. Pitch nicholas.s.walton@gmail.com
👉 Independent communications agency Dialogue is thrilled to announce it has renewed its partnership with Hyatt Regency Sydney. For PR or influencer support enquiries, or to learn more about opportunities with Dialogue or Hyatt Regency Sydney, contact kateh@dialoguepr.com.au.
👉 Frontier Airlines is looking to partner with content creators!
👉 Why just watch your favorite creator travel when you can join them? Influencer-led getaways—like Justine Doiron’s $6K foodie adventure in Sicily—are the new status symbol for superfans. It’s part passport stamp, part parasocial pilgrimage.
👉 Small followings, big impact. With sky-high engagement and authentic UGC, micro-influencers are the new travel MVPs. Monetize smart—affiliate links, UGC, repeat.
👉 Heading to Amsterdam this summer? Why not plan a road trip to see the Netherlands? Here’s why and how to explore the countryside beyond Amsterdam!
I’ve been obsessed with Bolt.new lately — it’s a no-code platform that lets me build AI-powered apps in minutes, no tech skills required.
As a travel creator, I’ve used it to create tools that grow my list, deliver freebies, and even sell offers while I sleep.
If you’ve got ideas but no time (or budget) to build from scratch, Bolt.new is a game-changer.
👉 Olipop is giving away a trip to Austin to stay in one of their flavor-themed motel suites.
👉 Win a 4-day trip for two to Croatia with Active Traveller, Dubrovnik, and the Neretva County Tourist Board! The grand prize is a trip for two to the cities of Dubrovnik and Korcula this autumn. Open to all. Contest closes Aug. 13, 2025.
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Until next week (or the next issue),
Happy pitching!
Daniella
PS. When you’re ready, here are a few ways I can help you:
👉 View the full WST collection
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