Today’s issue is brought to you by Constant Contact.
Today I want to debunk a common misconception: Your follower count, engagement rate, or blog stats matter when it comes to travel sponsorship.
The truth is, your follower count, page views, engagement rate, or blog sessions are unimportant to brands. 🙅♂️📈
This misconception is leftover from the days when there was only one way to work with brands (post content on your IG or blog and hope it gets likes/comments/views/shares).
Let's get real…
If you're pitching to create content that brands will share on their OWN platforms—be it their website, social media, email campaigns, or blog—they're not losing sleep over your follower count or even you personally. 🤷♀️🌐
It's not about you; it's about them.
What truly matters to brands is the quality of the content you produce for them. 📸
Your work is your calling card, your masterpiece. That's what you should be focusing on when pitching to brands. 🖼️🤝
So, shift your focus from the numbers game to the content creation game. 💪🎨
It's the quality, creativity, and value you bring to the table that will win you those coveted collaborations. 🌟✨
Tired of staring at a blank page, struggling to find the right words to connect with your audience?
Constant Contact’s AI content generator can banish writer’s block for good.
Think of the time you’ll save crafting the perfect copy for marketing campaigns while increasing your open rates, without breaking a sweat.
Say goodbye to the frustration of content creation and hello to more time doing what you love with who you love. 👋
I used Constant Contact’s AI content generator to help write this post! Follow my lead and give yourself a break too!
👉 Join 30+ experts to discover your unique strategy to sell more courses – and have more fun doing it! – during this free 4-day Soulful Sales Summit.
👉 My biz coaches over at Wandering Aimfully just launched their Calm Business Encyclopedia - check it out for an A - Z guide on running a business that’s predictable, profitable, and peaceful.
👉 Have you grabbed your free stock photos yet? Ivory Mix features loads of tools, templates, graphics, and resources for all your creative projects. This link will score 500 FREE stock photos, too.
👉 Grab the latest AppSumo freebies! Free tools and resources that can help grow your blog's traffic, community, and income while simplifying your workflow.
👉 *This one’s not free but it’s only $7 and I’m excited about it!* Join the waitlist to be the first to hear when this bundle opens. You’ll get $6k worth of resources for only $7. Plus, everyone who buys it on the first day will get a FREE gift!
Please do *not* mention me as the person who referred you in your applications and pitch emails. Just because I'm sharing these with you does not mean I am a reference and dropping my name won’t help you get the job :)
👉 Katie is looking for pitches from writers who live in or are deeply familiar with Bangkok or Chang May, Christchurch or Wellington, Fiji, Kentucky, São Paulo, Rhode Island, Panama, Patagonia, and Crete. Example here. Deadline is Oct 20. Submit pitches here.
👉 Want to work with Nomadic Matt? Opportunity for a travel writer to work for 10-15 hours/week for the next 6 months. The rate is $35/hour. If interested, email matt@nomadicmatt.com. For more information, refer to this post.
👉 Cat helps with PR for Route YC and they are promoting the region this Autumn and Winter it is a theme they are hoping to highlight, anytime from now till 31st March 2024. If anyone is keen they can help with vehicles, pitches, meals, and activities, etc. But in return, they are looking for UK national coverage or similar based on the trip for Route YC. Just email Cat via catthomsonwrites@gmail.com if it appeals.
👉 SleepKeeper would love to partner with travel bloggers if you’ll feature their travel pillows in your Xmas gift guide. If interested, email Diane via diane@sleepkeeper.com.au
👉 Wyndham Hotels is to open its flagship Dolce by Wyndham Versailles - Domaine du Montcel in December 2023. Want to cover the opening? Contact Olivia Pascoe at team6@grifcopr.com
👉 Lumiere is the UK’s light art biennial produced by leading arts producers, Artichoke, and commissioned by Durham County Council with funding from Arts Council England. Want to attend? Reach out to Tracy Jones at tracy@brera-london.com
👉 Singapore Tourism has launched Made in Singapore, a global campaign to inspire travelers to choose their destination. Want to work with this Tourism Board? Contact Olivia King at olivia.king@onegreenbean.com
*Remember if you want first access to these leads, call-outs, and opportunities as well as the ones I don’t share in the newsletter, plus exclusive guides, templates, resources, and pitching sprints, you can join the Wildly Successful Travelpreneurs membership for only $9!
👉 Just because you have kids doesn’t mean you have to compromise on luxury when it comes to travel. I’m proof of that! My almost 2-year-old son has been on tons of luxury-sponsored trips with me. Read my guide to luxury family travel (the photos make me smile)!
👉 Dreaming of the French Riviera? Check out Tess’s guide to 9 of the most picturesque towns!
👉 Dollar Flight Club is offering their Lifetime Membership for $129 (usually $1,690) for the next 24 hours. Lifetime Members get up to 90% off all flights for life! Fly roundtrip to Paris for $320, Hawaii for $197, and more. Get 93% off lifetime or try for free now.
👉 TBEX Puerto Rico 2024 is looking for speakers! If interested, you can click here for full details and to apply.
👉 The Travel & Adventure Show – a series of events that have connected over 2.1 million travel enthusiasts with over 4,500 unique travel brands in top cities around the U.S. – is looking for speakers for their 2024 shows. If interested, click here for full information and to apply.
💌 Have something you’d like to promote to 3206+ Wildly Successful Travelpreneurs readers?
Find out more about purchasing ad space or sponsoring this newsletter here!
Until next week…
Happy pitching!
Daniella
PS. When you’re ready, here are a few ways I can help you:
Choose the right options for you…
🆓 = Free
🌍 = Low cost, amazing value
🌍🌍 = Transformation guaranteed
🌍🌍🌍 = Highest touch, highest ticket
🆓 Access my best freebies in the exclusive Travel Lounge or take the quiz to learn what type of travel content creator you should be and get 3 free monetization ideas.
🌍 Join the Wildly Successful Travelpreneurs membership!
🌍🌍 Use this guide to create your Pitch Perfect Media Kit OR land more travel sponsorships with The Pitch Vault templates OR grab everything you need in The Ultimate Travel Blogger's Bundle!
🌍🌍🌍 Work with me 1-1 to make your travel dreams come true!
Affiliate Disclaimer: To cover the cost of my email software and the time I spend writing these emails, I sometimes link to products. Please assume these links are affiliate links. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep doing this.
"The truth is, your follower count, page views, engagement rate, or blog sessions are unimportant to brands."
Good call. As a marketer who's worked for years in the travel industry, I've seen brands evolving in their approach and shifting their focus from "big volumes only" to quality of the audience.